Free.fr Corporate Identity redesign

While working for Free, a French ISP, I managed the corporate identity redesign switch in 2008.
Free had a visually heavy color code at that time, they needed to reinvent themselves.

The project didn’t touch the logotype, that remarkably withstand the proof of time, but consisted in a new corporate color codes, art direction, brand guidelines that still are used today and a full website rebuild.

I handled both the technical and visual sides of the project in direct relation with the marketing manager and the direction board under the oversight of Marie Christine Levet Iliad Board member.