Free launched a viral advertising campain called “cretin.fr” which means “dumb.fr”.
The campain purpose was to make fun of competitors internet offers that used technical mumbo-jumbo to hide their poor technical offering under terms like “multimedia convergence”, ” connected home”, yes, you bet my home is connected!
That was mainly a TV advertising campain, but what if the website really existed?
I created the website a loaded it with very lame puns, but we had the time of our lives doing it and laughing.
We then had to imagine a color-rotating interface because each time we choosed one, the legal dept of EACH SINGLE ONE of the competitors were to call us 😉